It is easy to compare the concept of social networking with that of the six-degree concept of separation. It is built on an idea that any 2 people can be linked via a chain having five or less intermediaries. Instagram is very beneficial for online business. Social networking currently is best possible through social network websites and groups that may not be in existence before the Internet.
With the help of these sites, people link with each other, and might invite their established friends to repeat the same. Those contacts might likewise invite other peoples. Social networking websites are formed to help in online social networking.
These websites are generally groups created to support a common theme. Popular social networking sites like Instagram give opportunities to join new people and make friends in their personal community as well as across the world.
Many Businesses are started following this trend. Generally medium and smaller-sized businesses set up a real time storefront as a method to promote and advertise business activities. It is a best way for individuals to become “fans” or “friends” of a profile. Many online reviewers recommended using an agency to buy Instagram followers.
People like to be updated on specials, current events and other basic information a business might like to share. Using the separation concept of six-degrees, a new friend might expose your brand to a new group of people. These people are listed as their own friends.
Does it Work?
As per experts it definitely works till you treat an online social networking platform same as you would in case you were performing it in person. A business needs to be an active member, continuously of a group or site.
It is supposed to be more valuable like the amount of effort a business want to put into it. Just like a face-to-face meeting, it is believed that first impression is generally the last one. Try to make a page that indicates the nature of your business.
Why people follow brands on Instagram?
Here are some statistics of a study on different reasons of people to join the Instagram and follow a brand;
- 64% say they are client of the company.
- 61% say they want to be the first to get information about a brand.
- 48% say they want to receive information on promotions and discounts.
- 36% say they like accessing to exclusive content.
- 28% say they receive information/ content to share with others.
It is an interesting study in reality and especially for brands. Many businesses make profits with a social networking site like Instagram.